Since 1981, Michael Kors has been an established name in the fashion world, succeeding in turning mundane luxury into an attainable lifestyle for every woman. Michael Kors launched his first collection in 1981, only to become the main designer for CELINE in 1997. However, his own brand Michael Kors becomes such a success, it urges him to venture further and to leave the prestigious CELINE to dedicate all to his own collection. 2004 brings the introduction of a new line: Michael Michael Kors. His handbags tell a story of femininity and city chic. His most popular model, returning each season in different materials and colours, is the Mercer.